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Ship better store listings.
Practical guides on App Store and Play Store screenshots, ASO, and turning your listing into your best marketing channel.
September 7, 2026 · 7 min read
Custom Product Pages for screenshots: 70 URLs, one size matrix
Apple lets you publish up to 70 Custom Product Pages with their own screenshots and URLs. The hard part is regenerating every size for each page.
September 3, 2026 · 6 min read
Product page optimization for screenshots: what Apple actually multiplies
Apple's Product Page Optimization lets you A/B test screenshots in up to three treatments. The hard part is regenerating every size for each arm.
August 24, 2026 · 9 min read
From TestFlight to listing: a launch timeline
Apple reviews 90% of submissions in under a day. A new Play account needs 14 days of testing first. Both stores' gates, and when screenshots must be final.
August 20, 2026 · 13 min read
Dark or light: picking a screenshot background
We measured the first screenshot of 100 top App Store listings. 49 dark canvases, 51 light. The split is even, so here's the thing that actually decides it.
August 19, 2026 · 13 min read
How often you can update store screenshots
Apple gates your live screenshots behind a new app version. Google Play doesn't. We read both stores' docs and measured how often 100 top listings ship.
August 18, 2026 · 13 min read
App preview video vs screenshots: what each one costs you
Apple's accepted app preview size matches no iPhone screen. We measured 100 top listings and a raw simulator recording to see what a preview really asks of you.
August 17, 2026 · 12 min read
Play Store tablet and Chromebook screenshots, measured
Google publishes different screenshot rules for large screens than for phones. We read 91 top listings and 1,412 files to see what developers actually upload.
August 13, 2026 · 12 min read
Apple Watch and iPad screenshot sizes, measured
We booted 11 iPad simulators and read 25 listings. Three iPads capture at a size Apple accepts nowhere, and nobody uploads the newest Watch size.
August 12, 2026 · 14 min read
3D device mockups: what a quarter-turn costs your screenshot
A 3D quarter-turn cuts the app UI to 56% of a flat frame in our own renderer. Measured numbers, plus what Apple publishes about tilting product images.
August 11, 2026 · 11 min read
App Store screenshots in Figma: the export is the hard part
Figma can't export a PNG without an alpha channel, and both stores forbid one in screenshots. What that means, plus the fix and the frame math.
August 10, 2026 · 11 min read
Localizing store screenshots: what actually changes
We compared 15 App Store listings across six storefronts. 13 serve different screenshots abroad, and the difference is mostly the caption.
August 6, 2026 · 8 min read
Screenshot captions and the size they're actually read at
We measured how small the App Store shows your screenshots: 220px wide on desktop, 144px on mobile. Here's the caption size that survives it.
August 5, 2026 · 9 min read
The first three screenshots, and what search really shows
Apple shows your first one to three screenshots in search, but only sometimes. We measured 30 Google Play search cards: not one of them showed a screenshot.
August 4, 2026 · 8 min read
React Native app screenshots: your numbers and the store's
There's no expo screenshot command. We measured a real Expo app on both platforms: 440 by 956 in your code, 1320 by 2868 on disk. Same screen, 3x apart.
August 3, 2026 · 9 min read
Flutter apps: store screenshots without a designer
We measured what flutter screenshot writes on three Android emulators. Two of the three produce a file outside what Google Play's own rules allow.
July 31, 2026 · 12 min read
App Store screenshot examples: what 99 top listings do
We measured 99 top-charting listings and 679 screenshot files. Most upload at the older 6.5-inch size, and games put their captions where apps don't.
July 30, 2026 · 15 min read
The Google Play feature graphic, explained
Two hard requirements, then the part nobody measures. We checked 150 Play listings: where the 1024×500 graphic appears, and how much of it gets cut.
July 29, 2026 · 9 min read
Xcode Simulator to a store-ready screenshot set in 10 minutes
A simulator capture isn't a listing screenshot. Measured export sizes per device, the alpha channel in every default PNG, and the 10 minutes between them.
July 29, 2026 · 7 min read
App Store screenshot rules: what's enforced, what's guidance, and what nobody publishes
Screenshot rules App Store Connect enforces at upload, the guidelines human reviewers apply, and Google Play's labelled tiers. Every rule cited.
July 18, 2026 · 12 min read
How to make App Store and Play Store screenshots
The whole job in five steps, with the measurement behind each: the two canvas sizes that cover Apple, the caption size that survives, the alpha to strip.
July 16, 2026 · 7 min read
App Store screenshot best practices for indie developers
Store screenshot practices with the measurements behind them: what each store actually displays, the caption size that survives, and the sizes to export.
July 14, 2026 · 9 min read
A pre-launch checklist for your app's store listing
The listing items that block your release, taken from Apple's and Google's own docs, separated from the ones that only cost you installs.